Via: Cross-Media + Transmedia Entertainment - Why ARGs Aren’t Hoaxes and Jeremy Vernon Blog – ARGs – Educational Tools We Are Not Building A Game We Are Building A Page Of Real Life In 2002 at the Game Developers Conference, Elan Lee, the VP of 42 Entertainment, presented on the creation of The Beast and how they engineered the ‘This is Not a Game’ design aesthetic. Lee introduced three rules: 1. Don’t tell anyone. 2. Don’t define a game space. 3. Don’t build a game. The first, don’t tell anyone, means to keep the fact that there is a project secret from co-workers, family, friends and the media. This approach, Lee explained, enables players to find what interested them, to take ownership of their discovery and to crave more information. For the second, don’t define a game space, Lee speaks about not confining the game to the computer – indeed, a single medium. Although Lee doesn’t discuss this, the fact that the ‘game’ existed across a number of mediums helps facilitate
SERIOUS GAMES THAT CHALLENGE US TO PLAY AT BUILDING A BETTER FUTURE